About Ericka

I’m a digital strategist with over a decade of experience designing campaigns that build power and drive real-world impact. My work sits at the intersection of organizing, storytelling, and technology—supporting movements to shrink the criminal legal system, hold big tech accountable, and advance democratic rights.

I’m currently pursuing a Master of Public Administration at Columbia University, where I focus on digital disinformation, and the role of online information ecosystems in democratic crisis. I develop disinformation defense strategies for electoral campaigns of every level, lead national digital organizing programs, and coached hundreds of organizers on how to build a strategy grounded in an online to offline organizing model — turning the digital world into IRL impact.

Specialties

Digital Advertising

Online to Offline Strategy

Campaign Messaging

Digital Disinformation Defense

Training & Coaching

Analytics & Data